General
Always Double Check Your SEO
Each month we continue to see the margins shrinking in the paid search market while the market itself continues to grow. That all seems to be stemming from the fact that competition isn’t really entering into the market as often as they should. The days when one company would battle another for their spot on the SERPS seems to have all but disappeared.
Holding SEO/SEM Responsible
There’s become an increasing issue in the world of SEO that has been crippling business for many individuals who aren’t doing in house work. That issue is credibility. The fact is, SEO is not an exact science. Nor is it something that one can get certified or accredited in any reputable manner.
Why Companies Shouldn’t Cut SEO
The economy has clearly seen better days. No one is going to argue that point. But the fact is that many companies are taking this crunch as a sign to cut corners. Not a bad idea overall, clearly money needs to be saved somewhere, but SEO is not the place for it.
Is Google Chrome A Threat?
We’ve been in the middle of a browser war for some time now. Internet Explorer, FireFox, and Safari have all been battling for our attention. But now that Google has entered the game, things may change drastically.
Windows Live Writer – Most Popular Blog Posting Client
Once you get into the swing of things with writing on your blog, you’ll probably want to do some of your writing offline or all in one place. While many of the different blog CMS have great back ends for blogging in, they still don’t have everything you need in one place.
7 WordPress Plugins To Make SEO Life Easier
If you’re planning to build a new blog or simply re-establish your old one, make sure you consider using Wordpress. Wordpress is one of the easiest to use CMS’s available, and it actually allows for quite a bit of customization especially if you choose to do the manual install on your own server. Read the rest of this entry
10 Tips For Refreshing Your SEO Knowledge
New to SEO or just looking for a quick refresher course? Perhaps you’re looking to point someone in the right direction so they don’t take the wrong first step forward?
Understanding Vertical Search
Not performing a general search? Then perhaps Google and Yahoo aren’t the places you should be looking. I know what you’re thinking, not using Google or Yahoo? But when you’re looking for specialized information, such as a job search or housing search, you would want to use a Vertical Search Engine. With the mounds of data that those two major search engines would spit back out at you if you tried to search for those options directly on there, using a vertical search engine like SimplyHired.com for job hunting or ZIPVO.com to find the perfect home, would provide you with results that wouldn’t be cluttered with irrelevant information. Read the rest of this entry
Squarespace: The New Web Development Tool
Understanding the latest CMS and web development tools can be very useful to those of us who do SEO work. Understanding some HTML and CSS is a bare minimum in this line of work, so being able to still perform those functions with limited knowledge can be a life saver. Read the rest of this entry
Should You Teach SEO To Your Clients?
To the average person, SEO is like Voodoo. You have no idea how it works, it doesn’t always work, but you know a friend who knows a friend who got results from hiring an SEO firm/freelancer.
