Where Should You Look To Find Unique Content

Without content, your site is nothing. It’s a paid domain and hosting, like the skeleton in your high school science class, too fake to have ever really live and die. No matter how many inbound links you have from whatever page ranked site they are on, without content, you’ve got junk. Just because traffic comes to your site doesn’t mean it stays there. Without content, your bounce rate will be through the roof.

So where are you supposed to get your content from? It may seem simple enough to just visit a competitors website and rework their content. Some of it probably didn’t even originate from them in the first place. But if they’re popular enough for you to be doing that, then you’ll need to list them as a source. If not, and they happen to stumble onto your site through copyscape (a plagiarism tool), you’re not going to be doing too well.

But linking to your competitors isn’t the best idea when you’re trying to, you know, compete. So don’t utilize that as a source unless you really have to or the piece/keywords are getting a lot of attention right then and there. Until you start getting press releases directly sent to you from your niche, you should keep an eye out on sites like PR Newswire and BusinessWire for relevant press releases. Sourcing these isn’t an issue, and the traffic you could pass over might actually get you noticed too. Unfortunately, unless you’ve got all the time in the world, you’re not going to break every story either.

Having new content continuously added to your site makes a huge difference traffic wise, regardless of whether it’s a blog or not. Not everyone has the time to write all the articles either, so many sites start up a blog and just let it die off. You can easily fill this spot with a hired writer. There are plenty of sites out there, such as DigitalPoint and SitePoint that have many content writers available at various prices depending on the work. You’ll want to make sure that the writer has a decent reputation and definitely check out copyscape to confirm that the content isn’t just plagiarized work. Also, the cheaper it is, the more you need to worry!

Content is what the Google Spider eats. The more food you’ve got for it, the more it visits. Don’t keyword stuff and don’t hire the $.01 per word writers and as long as you keep posting, you’ll be golden.

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