The proper use of a 301 redirect
Aug 30th, 2007 by seoman
There may come a time in your webmaster life when you have to implement a redirect to push visitors from one site to another. There are a few types of redirects that can help you out in this venture, but you need to make sure you use the right one. I am going to tell you about the classic 301 redirect and when it is good to use. I have come across many people that start a website, then realize that they need to switch servers to encompass better technology and they would like to know the best way to do that. Not only are they moving to another server, but they are making a once subdomain, a real domain.
The 301 redirect is great when it comes to this situation because you can add it to the .htaccess file on the server and have a whole site redirected to another. Not only will it bring visitors to the new site, but it will also bring the search engine spiders. When the spiders go to your old site to crawl it, they will see the 301 redirect setup in the .htaccess file and automatically go to your new site. It also tells the spider that the new site is what is going to be used and they will pass all your rankings and PR to the new site pretty quickly. Now you can do a temporary 301, used best if you want to work on the old site, but have a new one to temporarily send visitors to. You can also have a permanent, which is what I talked about and it will pass all your rankings to the new site. A temp redirect will not pass all the rankings and PR to the new site. The 301 redirect makes it easy for anyone to change sites without all the hassle of the meta-refresh redirect. If you want to know how to do a 301 redirect, then here is a great resource.