Google Insight For Search A Keyword Polling Substitute?

With the recent knock to those using 3rd party tools to get keyword results back from Google, it’s interesting to see that they’ve at least launched a solution that may fill the gap in some way. While you’re not going to get as direct of a readout and be on your way as you could do before, the launch of Google Insight For Search has at least improved upon the information you had previously gleamed from their Google Trends service.

This tool doesn’t simply provide you with the popularity of that search term and it’s synonyms, it offers up it’s relationship to other terms, geographic location, and even time period.

The tool itself comes across as more of a repackaging of all the scattered Google tools out there. Perhaps as a peace offering to those who find themselves struggling without access to Google for keyword polling. But claiming that this service provides more to Google AdWords advertisers is rather bold. AdWords advertisers have already been privilege to this information in a much harder to navigate and translate fashion.

If you’re planning a PPC campaign, you should definitely take advantage of this tool. Searching any term will provide you with search volume patterns over a time period and market. You can then examine the individual markets to find what the top search terms are in that specific area, even focusing on the individual hours of the day as well. Once you’ve got a grasp on your specific market, you can even compare the trends for multiple search terms in that market as well.

The tool does offer the ability to download these results and view them in number or graph service through your Google account. With this information, you now have more resources to show your clients when examining the effectiveness of pursuing specific keywords for ranking or for a PPC campaign. Don’t rely solely on these numbers though, as Google makes it clear that they are just relative to the number of searches made on a scale of 0-100.

Let us know what you think of the Google Insight For Search tool and how it stands up to what Google has just recently taken away.

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