10 Tips For Refreshing Your SEO Knowledge
New to SEO or just looking for a quick refresher course? Perhaps you’re looking to point someone in the right direction so they don’t take the wrong first step forward?
If Content Is King, What’s Quantity?
Content is King. Period the end.
But how much content is the question?
You’ll hear many different answers regarding this question, and they all do hold some weight, but the truth of the matter is that we’ve already seen the results of this and can attest that quantity is the least important part of content when it comes to SEO.
Taking Advantage Of Page Strength
We’ve all come to accept the fact that Google really is the top dog when it comes to the search engine world, but that doesn’t mean that their tools are the best way to find out your sites visibility and reach. Relying on one source for this information is never smart anyways, the guys over at SEOmoz created what they call the “Page Strength Tool”. Where Google relies only on its own information, the Page Strength Tool pulls its information from not only Google, but Yahoo, Wikipedia, DMOZ, Alexa, de.licio.us, and Technorati to compile its information. Read the rest of this entry
Where Should You Look To Find Unique Content
Without content, your site is nothing. It’s a paid domain and hosting, like the skeleton in your high school science class, too fake to have ever really live and die. No matter how many inbound links you have from whatever page ranked site they are on, without content, you’ve got junk. Just because traffic comes to your site doesn’t mean it stays there. Without content, your bounce rate will be through the roof. Read the rest of this entry
Understanding Vertical Search
Not performing a general search? Then perhaps Google and Yahoo aren’t the places you should be looking. I know what you’re thinking, not using Google or Yahoo? But when you’re looking for specialized information, such as a job search or housing search, you would want to use a Vertical Search Engine. With the mounds of data that those two major search engines would spit back out at you if you tried to search for those options directly on there, using a vertical search engine like SimplyHired.com for job hunting or ZIPVO.com to find the perfect home, would provide you with results that wouldn’t be cluttered with irrelevant information. Read the rest of this entry
