Taking Advantage Of Page Strength

We’ve all come to accept the fact that Google really is the top dog when it comes to the search engine world, but that doesn’t mean that their tools are the best way to find out your sites visibility and reach. Relying on one source for this information is never smart anyways, the guys over at SEOmoz created what they call the “Page Strength Tool”. Where Google relies only on its own information, the Page Strength Tool pulls its information from not only Google, but Yahoo, Wikipedia, DMOZ, Alexa, de.licio.us, and Technorati to compile its information.

But what exactly does it give you for information?

• Number of links pointing to your full URL
• Number of links pointing to your domain (only important if you didn’t enter your domain in the search)
• SERP rank for the first four words of your sites title tage
• Age of your domain
• Incoming links from .edu domains
• Incoming links from .gov domains
• Your Alexa Ranking
• Number of results Google lists when searching your site
• Percentage of links leading from your domains homepage to the site you have searched
• Total number of Technorati related links
• Total number of searches for your site at del.icio.us
• Your DMOZ listings
• Number of links to your site from Wikipedia
• Google Page Rank for the site you searched and the domain

That seems like a lot of information in one place, and it definitely is, but as we said earlier, you can’t simply rely on one source! Use this tool to get a quick glance of your site to know where you need to make some changes. Also, you can run the information from your site against your competitors and get a fairly detailed read out of what they’re doing right or wrong that you may not have addressed.

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