Utilizing Google Webmasters Tools - Part 1

Google provides a series of great tools for SEO at absolutely no cost. Considering that Google is easily the strongest search engine that drives the most traffic, it’s always a good idea to utilize some of the free tool that they offer. After all, their bat, their ball.

This specific tool set offers statistical analysis, diagnostics report, and indexing management of your website through Google. You can monitor as many websites as you like by configuring them with your webmasters tools correctly.

Statistics

The statistics area of the Google webmasters tools provides you with a good deal of information. This panel will allow you to see the top search queries returned that lead to your website, the Google bot crawling statistics, indexing statistics, subscriber stats, and how Googlebot views your site.

Top Search Queries Returned

This provides you with information on the top 20 search inquiries that your site shows up for, followed by a percentage breakdown of how often it shows up in contrast to the other 19. It also shows you the top 20 clicked queries showing the same percentage breakdown. Both sides show the ranking that the term showed up for in terms of search engine results page positioning.

Googlebot Crawling Statistics

Here you can find a breakdown of the Page Rank your site has received and the distribution throughout your site over a multiple month period.

Indexing Statistics

Using this specific area of Google webmasters tools allows you to click a link and bring up the commands to find out the indexed site pages, incoming links to your site, your websites cache, information about your site, and related pages to your website.

Subscriber Statistics

Combined with FeedBurner, this panel provides you with detailed information about your RSS Feed subscribers.

What Googlebot Sees

When Googlebot goes through your website, this panel displays all the on site and external site links and keywords that show for your site.

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