How to Optimize a News Release With Video
Posted by
seoman 15 October, 2008
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In today’s day and age, readership means viewership, so getting a video into your press release is a huge advantage for you. Around 52% of viewers who are exposed to an online video ad take some form of action, whether it’s clicking a link or visiting a website. This figure is considerably higher than ads onweb pages which contain no video. Because video is very action orientated, it has an impact on your viewer far beyond what text only ads can offer. More and more websites today are incorporating video into their advertising schemes, because it has such a higher rate of conversion. There’s no reason you shouldn’t be aboard this bandwagon as well.
