Navigating the Sea of SEO
Although the internet has been described as an online super highway, a more fitting description is an ocean with a million destinations, a huge sea in which everything merges into everything else. There’s no center, nothing to measure. So how do you ensure you get found in this vast ocean of information? Your site will need to be indexed, and you’ll need to achieve a relatively high ranking for your keywords in order to attract people to your niche of the ocean. In order to do this, you’ll need to better understand how search engine crawlers work.
