How Important Are Short Tail Keywords?
Targeting keywords for your website can be rather difficult at times. There are a lot of direct keywords that you’ll want to focus on as a long term goal, but what about keywords that you can capitalize on in the here and now? Long tail keywords, or basically search phrases, often include your keyword or synonyms for it and are searched by individuals looking for something specific. “Toyota” probably wouldn’t be the term you start with when searching for a new car, but what about “Buy Used Toyota Yaris In Massachusetts”? That’s a perfect example of a long tail keyword. If your site fits that keyword phrase and you can capitalize on it, the visitor to your site is infinitely more important than the one who trails in from “Toyota”. Your site isn’t about Toyota, is it? But it is about selling cars in a specific place.
