Will Google Suggest Change The Playing Field?
Google could very well be changing the entire SEO game on us very shortly thanks to their improvement on the Google Suggest tool. If you’re not already familiar with it, we’ve seen it very active in Google Chrome and every other Google toolbar out there as a way to offer up suggestions as to what the user is actually looking for. The Suggest tool manages to negate a lot of the issues that people had been having with entering in misspelled words and what not. This will specifically cut out those website owners that managed to make their site what it is today due to the use of misspelled domain names.
How Important Are Short Tail Keywords?
Targeting keywords for your website can be rather difficult at times. There are a lot of direct keywords that you’ll want to focus on as a long term goal, but what about keywords that you can capitalize on in the here and now? Long tail keywords, or basically search phrases, often include your keyword or synonyms for it and are searched by individuals looking for something specific. “Toyota” probably wouldn’t be the term you start with when searching for a new car, but what about “Buy Used Toyota Yaris In Massachusetts”? That’s a perfect example of a long tail keyword. If your site fits that keyword phrase and you can capitalize on it, the visitor to your site is infinitely more important than the one who trails in from “Toyota”. Your site isn’t about Toyota, is it? But it is about selling cars in a specific place.
