How to Optimize a News Release With Video
In today’s day and age, readership means viewership, so getting a video into your press release is a huge advantage for you. Around 52% of viewers who are exposed to an online video ad take some form of action, whether it’s clicking a link or visiting a website. This figure is considerably higher than ads onweb pages which contain no video. Because video is very action orientated, it has an impact on your viewer far beyond what text only ads can offer. More and more websites today are incorporating video into their advertising schemes, because it has such a higher rate of conversion. There’s no reason you shouldn’t be aboard this bandwagon as well.
The Dangers of Google Knol
Taking a look back, shortly after YouTube was purchased by Google, their results seemed to instantly flood the search engine results page. Makes it kind of suspicious as it looks like Google is giving more weight to their in house material.
